A genereal trend exist within the brewery market today. Specialty, craft, and small market beers are becoming highly popular while the traditional full-calorie beers once fundemental to big brewereis are declining in popularity. Between 2006-2011, a study was conducted by 24/7 Wall St to identify the beer brands Americans no longer drink. To qualify for the study, beer sales had to surpase 500,000 barrels in either 2006 or 2011 while sale declines of 30% or more over seen over the same period. Below we have illustrated the top nine struggling beers in the market today.
Beers America No Longer Drink
9. Milwuakee's Best Light“Leading low-calorie beer in the near-premium segment.”
Sales loss (2006-2011): 35.5% Brewer: MillerCoors Barrels sold (2011): 1.2 million |
8. High Life Lite“The champagne of beers.”
Sales loss (2006-2011): 37.6% Brewer: MillerCoors Barrels sold (2011): 390,000 |
7. Amstel Light"The first imported light beer available in the U.S."
Sales loss (2006-2011): 47.7% Brewer: Heineken Barrels sold (2011): 340,000 |
6. Miller Genuine Draft “The fresh taste of draft beer in a bottle”
Sales loss (2006-2011): 52.3% Brewer: MillerCoors Barrels sold (2011): 1.6 million |
5. Old MilwaukeeSales loss (2006-2011): 52.8%
Brewer: Pabst Brewing Company Barrels sold (2011): 460,000 |
4. Milwuakee's Best “Brewed for a man’s taste”
Sales loss (2006-2011): 60.8% Brewer: Anheuser-Busch InBev Barrels sold (2011): 775,000 |
3. Budweiser Select“Distinctively full flavor”
Sales loss (2006-2011): 60.8% Brewer: Anheuser-Busch InBev Barrels sold (2011): 775,000 |
2. Michelob Light Sales loss (2006-2011): 72.0%
Brewer: Anheuser-Busch InBev Barrels sold (2011): 140,000 |
1. MichelobSales loss (2006-2011): 72.0%
Brewer: Anheuser-Busch InBev Barrels sold (2011): 140,000 |
Work Cited
Images recieved from posterstickers.com all bottles and logos are trademarked porducts of the brewer.
Data source: http://www.beerinsights.com/
Data source: http://www.beerinsights.com/